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Arcads vs HeyGen
Pick Arcads for the most believable AI actors at high ad volume; pick HeyGen for the strongest custom-avatar pipeline and clean B2B video.
Choose Arcads if…
You ship many ad variations a month and actor realism is the deciding factor.
Choose HeyGen if…
You want a polished custom avatar of a real spokesperson and corporate-grade output.
Side by side
| Arcads | HeyGen | |
|---|---|---|
| Editorial score | 8.1/10 | 7.5/10 |
| Category | AI actors for performance ads | Custom avatars & B2B video |
| Best for | High-volume performance marketers and agencies | B2B, explainers, and custom-avatar spokespeople |
| Pricing from | around $110/mo (Starter, ~10 videos) | free tier; paid around $29/mo |
| Free trial | No | Yes (free tier) |
| Actors / avatars | 300+ AI actors | 230+ avatars, strong custom-avatar support |
| Languages | 40+ languages | 40+ languages |
| Custom avatars | Yes | Yes |
| Output realism | 9/10 | 8/10 |
| Workflow & speed | 8/10 | 7/10 |
| Actors & languages | 9/10 | 8/10 |
| Value for money | 6/10 | 7/10 |
| Fit & support | 8/10 | 7/10 |
Arcads in one line
The most believable AI actors in the category, best justified when you are shipping dozens of ad variations a month rather than a handful.
HeyGen in one line
The best choice when you want a polished custom avatar of a real person or spokesperson - closer to B2B explainer video than gritty UGC, with fair credit rollover.
Scores come from our published rubric, verified 2026-08. Pricing shifts often - confirm on each vendor's site. See how we score →