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Creatify vs HeyGen
Pick Creatify for a large avatar library and strong multi-language coverage at a mid-market price; pick HeyGen for the strongest custom-avatar pipeline and clean B2B video.
By Mark Gradler · Scores verified 2026-10
Choose Creatify if…
You need volume across many markets and languages without premium pricing.
Choose HeyGen if…
You want a polished custom avatar of a real spokesperson and corporate-grade output.
Side by side
| Creatify | HeyGen | |
|---|---|---|
| Editorial score | 8.2/10 | 7.5/10 |
| Category | AI UGC ads with wide language coverage | Custom avatars & B2B video |
| Best for | E-commerce and agencies needing localisation and volume | B2B, explainers, and custom-avatar spokespeople |
| Pricing from | around $39/mo (Starter) | free tier; paid around $29/mo |
| Free trial | Yes (free watermarked tier) | Yes (free tier) |
| Actors / avatars | 1,500+ AI avatars | 700+ avatars, strong custom-avatar support |
| Languages | 75+ languages | 175+ languages |
| Custom avatars | Yes | Yes |
| Output realism | 8/10 | 8/10 |
| Workflow & speed | 8/10 | 7/10 |
| Actors & languages | 9/10 | 8/10 |
| Value for money | 8/10 | 7/10 |
| Fit & support | 8/10 | 7/10 |
Where they differ
- Workflow & speed: Creatify leads HeyGen, 8/10 to 7/10. How fast you get from idea to a usable ad, and how much manual editing is left over. Batch generation, script tools, hooks, captions, variations.
- Actors & languages: Creatify leads HeyGen, 9/10 to 8/10. Breadth of AI actors/avatars, custom-avatar support, and language/accent coverage. Matters most for localisation and for finding a face that fits your brand.
- Value for money: Creatify leads HeyGen, 8/10 to 7/10. Real cost per usable video once credits, add-ons, and re-rolls are counted, against comparable tools. Not sticker price - effective price.
- Fit & support: Creatify leads HeyGen, 8/10 to 7/10. How well the tool fits a specific job (app ads, e-commerce, B2B, localisation), plus onboarding, docs, and support quality.
Effectively tied: output realism.
Creatify in one line
The best all-round pick for teams that need volume and languages without Arcads pricing - a large avatar roster and a free watermarked tier to try it.
HeyGen in one line
The best choice when you want a polished custom avatar of a real person or spokesperson - closer to B2B explainer video than gritty UGC, with fair credit rollover.
Common questions
How much do Creatify and HeyGen cost?
Creatify: around $39/mo (Starter). HeyGen: free tier; paid around $29/mo. Pricing shifts often, so confirm on each vendor's site.
Do Creatify or HeyGen have a free trial?
Creatify: Yes (free watermarked tier). HeyGen: Yes (free tier).
Can you make a custom avatar with Creatify or HeyGen?
Creatify: yes. HeyGen: yes.