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HeyGen vs Lensgo (now Lovino)
Pick HeyGen for the strongest custom-avatar pipeline and clean B2B video; pick Lensgo (now Lovino) for a fast-moving AI-video engine chasing raw generation quality.
Choose HeyGen if…
You want a polished custom avatar of a real spokesperson and corporate-grade output.
Choose Lensgo (now Lovino) if…
You want to experiment with the newest AI-video models alongside a dedicated ad tool.
Side by side
| HeyGen | Lensgo (now Lovino) | |
|---|---|---|
| Editorial score | 7.5/10 | 6.5/10 |
| Category | Custom avatars & B2B video | AI video generation (Seedance-class) |
| Best for | B2B, explainers, and custom-avatar spokespeople | Experimenters chasing the latest AI-video quality |
| Pricing from | free tier; paid around $29/mo | $19.99/mo (Creator) |
| Free trial | Yes (free tier) | Yes (free tier) |
| Actors / avatars | 700+ avatars, strong custom-avatar support | Generative, plus a savable custom character |
| Languages | 175+ languages | Multiple |
| Custom avatars | Yes | Yes |
| Output realism | 8/10 | 7/10 |
| Workflow & speed | 7/10 | 6/10 |
| Actors & languages | 8/10 | 6/10 |
| Value for money | 7/10 | 7/10 |
| Fit & support | 7/10 | 6/10 |
HeyGen in one line
The best choice when you want a polished custom avatar of a real person or spokesperson - closer to B2B explainer video than gritty UGC, with fair credit rollover.
Lensgo (now Lovino) in one line
A fast-moving AI-video generator worth watching for output quality, but less of a purpose-built UGC-ad pipeline than the ad-first tools.
Scores come from our published rubric, verified 2026-09. Pricing shifts often - confirm on each vendor's site. See how we score →