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HeyGen vs Synthesia
Pick HeyGen for the strongest custom-avatar pipeline and clean B2B video; pick Synthesia for enterprise-grade avatars for training and internal comms.
Choose HeyGen if…
You want a polished custom avatar of a real spokesperson and corporate-grade output.
Choose Synthesia if…
Your job is L&D, onboarding, or knowledge video at scale, not performance ads.
Side by side
| HeyGen | Synthesia | |
|---|---|---|
| Editorial score | 7.5/10 | 7.1/10 |
| Category | Custom avatars & B2B video | Enterprise avatar video (adjacent) |
| Best for | B2B, explainers, and custom-avatar spokespeople | Enterprise L&D, internal comms, and knowledge video |
| Pricing from | free tier; paid around $29/mo | free tier; paid around $18-$29/mo |
| Free trial | Yes (free tier) | Yes (free tier) |
| Actors / avatars | 230+ avatars, strong custom-avatar support | 230+ avatars, custom avatars |
| Languages | 40+ languages | 140+ languages |
| Custom avatars | Yes | Yes |
| Output realism | 8/10 | 8/10 |
| Workflow & speed | 7/10 | 7/10 |
| Actors & languages | 8/10 | 8/10 |
| Value for money | 7/10 | 6/10 |
| Fit & support | 7/10 | 6/10 |
HeyGen in one line
The best choice when you want a polished custom avatar of a real person or spokesperson - closer to B2B explainer video than gritty UGC, with fair credit rollover.
Synthesia in one line
The enterprise standard for avatar video in training and internal comms - included for context, but the wrong tool for scrappy performance-ad UGC.
Scores come from our published rubric, verified 2026-08. Pricing shifts often - confirm on each vendor's site. See how we score →